Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). 2019 ICC Cricket World Cup (2.6 billion) 9. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Results are specific to the Fluent audience and not reflective of the general U.S. population. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. data than referenced in the text. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. 8. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? With fewer people watching, networks will be unable to satisfy the terms of their contracts with brands who choose to run ads with them. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. Are you interested in testing our corporate solutions? NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. Fields marked with an asterisk (*) are required. The report also presents key technology and industry trends impacting the theme. As soon as this statistic is updated, you will immediately be notified via e-mail. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. Find your information in our database containing over 20,000 reports. Your email address will not be published. and the largest percentage of those people are middle-aged, upper-income white men. 41% of fans streamed sports through Youtube TV, 13% used Hulu, 23% used ESPN, and another 23% used other streaming services. Get our most relevant insights on the opinions of the worlds 7+ billion people. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. As a Premium user you get access to the detailed source references and background information about this statistic. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . show that Woods is clearly a big driver of interest. (October 16, 2017). +1 202.715.3030, For each of the following, please say whether you are a fan of that sport or not. 2010, 2014 FIFA World Cup (3.2 billion) 7. Learn how to discover the data you need to help your organization make better decisions and create meaningful change. Gen Zers report the greatest impact and are turning their attention to other TV shows (21%) and social media (15%) as a substitute. The GlobalData platform is our go-to tool for intelligence services. The NBA ($3.12 billion) is third, while Spanish La Liga ($2.27 billion) and MLB ($1.65 billion) round off the top five. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . The 2019 MLS season delivered an average audience of 246,000 viewers, 4. bringing in 150 million viewers in Europe alone in 2021, World Series in baseball (14.35 million viewers), reach an amazing 465 million viewers by the end of the year, seeing the lowest TV audience in history at just 8.3 million viewers, Ohio State and Michigan and it had almost 16 million viewers, as many as 45.33% of Brits bet on sports occasionally. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. . As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. Please do not hesitate to contact me. Results are specific to the Fluent audience and not reflective of the general U.S. population. The broadcast peaked in viewership towards the end of the over five-hour broadcast when it was clear that Tiger was going to win, boasting 18.3 million viewers. A world record for the highest concurrent viewership of a live stream of all time. US Sports Viewership Facts and Stats 9. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. For those wanting an in depth analysis of how the sports broadcasters make their money, and the likely future of the industry. for a morning golf broadcast in 34 years. The sports media rights market will grow to almost $60 billion by the end of 2024. Copyright 2023 Gallup, Inc. All rights reserved. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. Sportspromedia Researchers estimate around 300 million frequent esports viewers in 2023. Published: June 30, 2021 How the World's Biggest Sports Properties Engaged Fans in 2020 . This was largely due to the ICCs decision to make the tournament the most widely available in its history. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. (Roadtrips) (Statista) (MansionBet) (ICC Cricket). 3. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. We have a lot of great sports datasets on Kaggle! Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. A survey conducted by PwC found that most of the people kept their traditional subscriptions purely to watch live sporting events, and they would have canceled had these not been available. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. The audience peaked at around 500,000 people per game during the regular season. Access to this and all other statistics on 80,000 topics from, Show sources information 1,611 current viewers. Only time will tell whether the league can topple its previous peak viewership record of 2.39m. Yahoo Finance. Understand the culture you have, define the one you want and make your organizational identity a competitive advantage. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. Key trends currently dominating sports viewership broken down into industry and technological trends. Viewership intent among avid fans was similar, but less dramatic. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. That said the EURO final was the most-watched sporting event in 2021. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. The viewership data complements data in Nielsen's Return of Sports Study, which found that sports fans expressed less intended TV viewership ranging from 2%-10% between May and August. that people love to watch competitive sports. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Activate. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. But BBO homes are interested in more than just professional football. At no point will consumers personal information will ever be disclosed. DAZN, on the other hand, recently bought the exclusive broadcasting rights for the Brazilian Blast Premier League (engaging in Counter-Strike) as well as rights to show EPL matches in Canada, Spain and Japan. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. NFL viewership has been low, dating all the way back to the 2016 season. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. 1. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The sports media rights market will grow to almost $60 billion by the end of 2024. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Last modified on August 11th, 2022 at 7:14 am. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Its the NFL SuperBowl. Currency Conversion is for Indicative purpose only. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. A paid subscription is required for full access. Nearly 31 million Brits watched England lose to Italy, not including streaming services (the BBC alone had 6.9 million requests to its iPlayer stream) or people watching the match in public spaces. You need at least a Starter Account to use this feature. 1. Gallup https://news.gallup.com/poll/4735/Sports.aspx [RANDOM ORDER], Trend when sports asked in rotation with other sports. 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