Whats more, influencer marketing on TikTok can be very cost-effective, making it more of an affordable option for many small businesses. TikTok has taken the internet by surprise, and people will probably continue to flock to this platform for high-quality entertainment for years to come. What should you do to get your target audience (and possibly a new audience) to notice your brand on TikTok? There is also a wide range of royalty-free music clips available to you. Influencers need to be comfortable with your products. You want a partner that knows the ins and the outs of the platform, and concentrates on the platform day in, day out. Do your homework here and use external tools to check on potential influencer bios before you commit to working with them? TikTok's in-app analytics are broken into four categories: Overview: Tracks engagement and follower count; Content: Tracks your most popular videos; Followers: Breaks down audience growth as well as audience demographics After installing the app you will need to create a free account. Advertising on TikTok. Hashtag challenges are very popular on TikTok so it makes sense to create ads in this format. You have to be creative in the way that you connect with TikTok users. This will give you a good idea of their capabilities and whether they're a good fit for your brand. One of the best ways to find the best hashtags to use for your content is to know your audience. You must avoid using pushy sales messages in your videos. What you can do here is to take a famous music clip and record yourself lip-syncing to it. Make a fun video with someone entertainingly using your product for example. If youre looking for an avenue to start and have some money to invest, this is the place to be. In an ideal world, your content will generate conversations with potential customers. TikTok provides an incredibly powerful way to build brand awareness. The Duet video is another very popular type on TikTok. . There are a ton of mini music videos that do well as well as humorous videos too. If you want to create a great video for TikTok then we recommend that you shoot your video outside of the app and then use the FlexClip app from Flexclip.com on your computer for some advanced editing. Focus on telling inspiring stories that resonate with your audience. Carefully Align Your Campaign Objectives, 11. Music is TikToks universal language; it contributes significantly to the communitys creativity, vibrancy, and cultural impact. TikTok video from (@labosocial): "On pourrait en lister bien d'autres! A video series usually works well. There are seven main bidding objectives on TikTok. Your ultimate goal should be to appear on your target audiences For You Page because this means youve done an excellent job creating content that resonates with them. Take your time, read through the article and then implement a few of the ideas in this article. They are only interested in products that suit their age group. Essentially, most TikTok content is a 15-30 second video (they recently added a 3-minute and 10- minute feature) that plays in a loop unless you scroll up for the next video or down for the previous video. You can use your descriptions as teasers at times. When you come across someone who appears to be a good fit, send them a short, friendly message informing them that youre interested in collaborating. Spend some time researching your target demographics on other social media platforms and looking for overlap on TikTok. Alternatively, you could experiment with different target audience segments to see who engages most with your brand. TikTok is on the majority of smartphones and while it can be used on a desktop computer, its access is better via a tablet or smartphone. Utilise The Best TikTok Influencers & Creators 3. Usually this results in TikTok users staying away from their content after experiencing videos that had nothing to do with the hashtag used. Aside from being a favorite place for teens to procrastinate, the app has had a significant effect on cultures all over the world. Create a schedule using a calendar app to receive reminders that you need to create and upload your videos to TikTok. Thats one reason why partnering with a top TikTok ad agency can help take some of the pressure off. You need to work out if the TikTok platform is right for your business or not. What you will do here is to encourage the TikTok users in your target audience to participate in a challenge that is centred around your brand or one of your products. You can use this kind of ad to send a user to an internal piece of content or drive them to your website. Build A Community with TikTok Business Profile Content, 17. At the time of writing this article TikTok ads are not available in all countries. There have not been a lot of research focusing on the impact of social media marketing on these platforms on consumer buying behaviors. You could try a range of different content styles, video lengths, and ad types to see what gets you the best results. Think of your Instagram stories and the description box on YouTube. Emotion is your Biggest Tool on TikTok. I'm Inigo Rivero, the Managing Director and Co-Founder of global TikTok Marketing Agency, House of Marketers. Success with TikTok marketing is all about engagement and the analytics package will show you how well you are doing in this regard. This is really simple to do and will not cost you anything. However, many businesses, including Chipotle, Crocs, and the N.F.L., have achieved success with TikTok marketing. While there are a lot of cases of brands using the platform successfully for their marketing, there are many more cases where marketers got it completely wrong. When reviewing potential agencies, ask to see case studies of previous work. The more you post and share content, the easier it will be for people to find your TikTok account and decide whether or not to follow you. These ads run for 6 days and a TikTok representative will support you the entire time. There are a lot more features you can use with FlexClip that are not available on TikTok. Regardless of whether or not your competitors have an active presence on TikTok, it will help to find at least three to five similar corporate brands or organizations and see what theyre up to on the app. What's more, by working with an experienced team, you'll waste less time trying to figure out what works on the platform and can focus more on other sides of your business. At the top right of this page, you can choose another music clip, cut the sound and change the volume levels. Once youve identified a potential audience, find out what kinds of content they enjoy and engage with. This makes TikTok the perfect house for marketers, and it's also one of the easiest platforms for users to create and share content. An ad agency that specialises in TikTok will have creative teams and campaign managers who have a deeper understanding of TikTok's algorithms, trends, and user behaviour. If you have a more mature audience then you should use another platform where these people hang out. Now you need to select the length of your video as either 15 seconds or 60 seconds. Regardless of what youre looking for, its critical to have a rationale to back up your efforts. Well, guess what? Doing so will help you to establish your brand as a source of quality content and gain the trust of your target audience. 17 TikTok Marketing Strategies: 1. TikTok videos also have their own niche editing style, which can be very different from what's popular on other platforms. Play around with the platforms features and find out what kind of visual effects are most appealing to your audience. Previous research confirms that by using the right music or sound on TikTok, creators, artists, and businesses alike can see a significant impact. Here are some ideas to increase your following because there is no point in making lots of videos if you dont have an audience. Tik Tok is an ideal social media app for creating short videos and gives you the choice of anything from 15 seconds up to 60 seconds. When mobile app megacompany Bytedance saw the potential gains to be made from the rise in popularity of short-form video, they decided to purchase Musical.ly. Create broader audience categories and let the platform do the work for you. One of the best reasons to create a TikTok marketing strategy is the fact that you have a better chance to reach a larger audience and gain more followers. When done well, TikTok marketing can help you boost brand awareness, create active communities, and boost sales for your goods and services. Open the TikTok app. Never be tempted to just use random hashtags or you will end up with a low number of views to your videos. Relevant hashtags are always the best as TikTok users do not like anything misleading. Gymshark caters to fitness fanatics by posting workout challenges, inspirational health journeys, and relatable fitness humor that makes the gym feel less intimidating. Within your TikTok analytics dashboard, you will see 3 categories that you can look at. If they are, you may be missing out if you dont have a branded TikTok account. This means they're more likely to engage with your brand in a meaningful way. VP Marketing | Growth & Content Strategy Leader | Marketing Professor & Blogger 5 framework to identify each competitors strengths, weaknesses, opportunities, and threats. There are also four main bidding strategies available on TikTok. Your brand and style needs to fit with theirs or they will turn you down. For example, the optimal video length for a video on TikTok is generally considered to be between 21 and 34 seconds. TikTok influencers or creators may fall into the category of "competition" here on the app, too, so don't rule them out as sources of inspiration or information, either. Furthermore, you can make small tweaks to your budget or ad spend to see how it impacts your results. If you're running an action-based ad campaign, your bidding objectives should be aligned with what you're trying to achieve with your campaigns. To get ahead as quickly as possible, we recommend identifying a powerful TikTok Ad Agency that can support your brand's growth on the platform. TikTok Marketing: The Ultimate Guide (2022) | Later About the Author Monique Thomas Monique is Later's Editorial Content Marketing Manager. This will not impress TikTok users and they will end up avoiding your content in the future. Yes, it can be tempting to have an agency that manages every platform - but when it comes to TikTok, you really need to find specialists in TikTok influencers and TikTok ads. These are all short clips which you can add to your video. The TikTok community reflects our larger communities diverse ecosystems of creators, people, culture drivers, and everything in between. But with great opportunity comes great responsibility, so its important to approach your TikTok marketing strategy with care. When developing your TikTok marketing strategies consider that there are currently five ad types on TikTok. There are many influencers on TikTok that you can connect with to help spread the word about your videos. As with any marketing campaign, the goal is to get your videos viewed by the most relevant people to your campaign. Whatever it is you can create a short clip and get it on TikTok. In the United States, 60% of their users are between the ages of 16 and 24. Introducing The 8 secrets to Marketing Success With TikTok. Whats more, TikTok has a highly engaged user base, with users spending an average of. Some of the most popular videos on YouTube feature cute cats and dogs doing funny things. The key to success with any marketing strategy is choosing the right audience and finding the right place and voice for connecting with the consumer. When it comes to choosing an agency, many people take the route of going for the cheapest option. By doing this other TikTok users will begin to trust you are more likely to follow you. Theres no doubt that TikTok presents a huge opportunity for marketers and brands to reach their target audiences in new, engaging ways. It is a good idea to use the correct hashtags to relate to previous posts you have made on the platform. To help you navigate this new terrain, Ive put together 17 of the best TikTok marketing strategies you need to know. Are they funny? TikTok and Instagram are the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience. Navigating the world of TikTok can seem daunting, especially when you're not a platform user yourself. Three issues were discussed in detail: First, the marketing environment of Tik Tok in overseas markets was analyzed, and the opportunities and challenges it faced were pointed out. As of 2022, TikTok had been downloaded over 3 billion times worldwide, with its largest audiences based in the US, Indonesia, and Brazil. TikTok has a Stitch feature that allows you to stitch your content to someone elses video and a Duet feature that will enable you to create a video that appears side by side with another creators video. Not too shabby for a social media platform that was only launched in 2017. Another way to make money on TikTok is through affiliate marketing. These are full screen mode and usually pretty effective. Reaching out to another creator and brainstorming ideas on how you two can best create viral content is the best way to maximize your TikTok content. It is so easy to add a good music clip to your videos so make sure you do this every time. This automatically takes you to another screen where you will find the Switch to Pro Account link. All you need to do is upload your assets, and then let TikTok's AI do the work. Enter your email below to get exclusive blog updates delivered right to your inbox. Use Spark Ads - They Help Convert More 7. Check it out: https://lnkd.in/gvwXTt2T #tiktokmarketing Surprisingly, many of the most memorable brand moments on TikTok are unintentional. You can find these people by searching TikTok for relevant content. Create light hearted videos that showcase your products used entertainingly. Gymshark. If they like them then they will be willing to showcase them to their audience. Entertain & Inform When Advertising On TikTok, 2. In any online business, its important to track your results otherwise you have no idea where youre going, what you need to change or where you need to adapt. So much so that traditional ads have turned into background noise. Try Using TikTok's Self-Serve Ad Platform, 12. When reviewing potential agencies, ask to see case studies of previous work. We hope that this article has transformed your understanding of TikTok, and why brands are rapidly transferring their budgets to the platform. When you open your TikTok app, the For You Page is the first page you see. And focus on creating ads that are visually impactful and memorable. Affiliate marketing. It's also because video ads are designed to be native to the platform, making them more likely to capture the attention of your target audience. Before you repurpose a video, make sure the video is appropriate for the demographic youre trying to reach on TikTok. Essentially, the TikTok algorithm functions in a similar way to your Facebook timeline, Instagram feed, and Twitter feed. You need to be consistent with your video creation and posting. 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